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Alexandre Gama central to deal, as BBH sells 51% stake to Publicis Groupe
The other shoe has dropped. Not only has Publicis Groupe bought up Neogama BBH (see my post of yesterday), it has also taken the opportunity to acquire the 51% stake in BBH it did not already own. As...
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Neogama loses Bradesco, Omo to Interpublic – and 40% of its revenue
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers of this blog will recall...
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